Utinzo

Sample Size Calculator

Calculate the minimum sample size required for a statistically valid survey or experiment. Specify confidence level, margin of error, and population size.

Required sample size
385
Without population correction385
Confidence level95%
Margin of error±5.0%
z critical value1.96

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How to use this calculator

n = z² · p(1−p) / e² then n_adj = n / (1 + (n−1)/N)

n is the infinite-population sample size. n_adj applies a finite population correction when population size N is known.

  1. 1

    Select your target confidence level (95% is the research standard).

  2. 2

    Enter the acceptable margin of error — 5% is typical for surveys.

  3. 3

    Leave response distribution at 50% if unknown (most conservative estimate).

  4. 4

    Enter the population size if finite, or leave 0 for a large/unknown population.

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Frequently asked questions

Why 50% response distribution?

p = 50% (0.5) gives the largest possible sample size because p(1−p) is maximised at 0.5. Using 50% is conservative and safe when you don't know the true proportion.

What is the finite population correction?

When your sample represents a large fraction of the total population, you need fewer responses than the infinite-population formula suggests. The finite correction reduces the required sample size.

Does a larger population require a larger sample?

No — once the population exceeds about 20,000, the required sample size barely changes. The margin of error is driven by the sample size, not the population fraction.

About sample size calculator

Sample Size Calculator — Survey & Research Planning

How sample size affects accuracy

A larger sample gives a narrower margin of error and more reliable results, but the relationship is not linear. Doubling your sample size cuts the margin of error by only √2 ≈ 41%. Going from 384 to 1,537 respondents takes you from ±5% to ±2.5% at 95% confidence.

Choosing the right confidence level

95% confidence is the standard in most research and surveys. 99% confidence is used in medical and safety-critical studies where the cost of a wrong conclusion is high. 90% is acceptable for exploratory research or when resources are limited.

Sample Size Calculator – Utinzo

Learn more from an authoritative source:

Wikipedia
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Results are estimates for informational purposes only and do not constitute professional financial, medical, legal, or technical advice. Read full disclaimer →