Headline Analyzer
Score your blog post, email, or article headline for emotional impact, power words, word balance, and SEO potential.
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How to use this calculator
- 1
Type or paste your headline into the field.
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Select the content type (blog, email, ad, YouTube, news).
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Review your score out of 100 and the breakdown.
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Check the suggestions and alternative headlines at the bottom.
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Aim for a score of 65+ for most types of content.
Frequently asked questions
What makes a great headline?
Research from CoSchedule and Emotional Marketing Value Institute shows top headlines share: a clear benefit or curiosity gap, a number (especially odd numbers like 7, 11, 13), at least one power word, an ideal word count of 6–9 words, and matching the reader's intent. Headlines that promise a specific outcome ("Lose 10 Pounds in 30 Days") consistently outperform vague ones ("Tips for Weight Loss").
What are power words in headlines?
Power words trigger an emotional or curiosity response in readers. Examples: "proven", "ultimate", "secret", "free", "guaranteed", "surprising", "instant", "effortless". They work because they make an implicit promise — that the content will deliver something valuable, surprising, or easy. Use 1–2 per headline; more than 3 can feel like clickbait.
How long should a blog headline be?
The ideal blog headline length is 6–9 words (50–60 characters). Google truncates titles longer than ~60 characters in search results. Email subjects longer than 50 characters get cut off on mobile. YouTube titles work best at 60–65 characters. Our analyzer shows the character count against the platform limit.
Do numbers in headlines really help?
Yes — significantly. Numbered headlines (listicles) have a 36% higher clickthrough rate than non-number headlines, according to Conductor research. Odd numbers (7, 11, 13) outperform even numbers. The specific number "10" is the most used, so odd numbers like 7, 9, and 11 stand out more. Numbers set clear expectations about content length and format.
Free Headline Analyzer — Score Your Title
The anatomy of a high-scoring headline
The best headlines combine four elements: (1) Utility — tells readers what they'll get or be able to do. (2) Uniqueness — a fresh angle or counterintuitive claim. (3) Ultra-specificity — numbers, timeframes, percentages. (4) Urgency — a reason to read now. No headline needs all four, but the best ones hit at least two or three. Emotional Marketing Value (EMV) research shows headlines with 30–40% emotional words get the most shares.
A/B testing your headlines
Never guess which headline will perform better — test it. Tools like Google Optimize, VWO, or even a simple email subject line A/B test can tell you within a week which variant drives more clicks. The minimum viable test: send 50% of your email list one subject line and 50% another. The winner goes to the remaining contacts. Most email platforms (Mailchimp, ConvertKit) have this built in.
Learn more from an authoritative source:
WikipediaWord Counter
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Case Converter
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Text Reverser
Reverse text by characters, words, or lines — instantly.
Reading Time Calculator
Estimate how long it takes to read any text, article, or book at different reading speeds.
Results are estimates for informational purposes only and do not constitute professional financial, medical, legal, or technical advice. Read full disclaimer →