Cold Email Generator
Generate a high-converting cold email for sales outreach, partnerships, or job applications.
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How to use this calculator
- 1
Enter your name and role, and the prospect's first name and company.
- 2
Describe the pain point they likely face and your solution in one sentence.
- 3
Add social proof (optional) — a result you've delivered for a similar client.
- 4
Choose a call to action and email style.
- 5
Copy the email, personalise the subject line, and send.
Frequently asked questions
Is this written by AI?
No. It is a fixed-template string builder with no language model and no network call. The tool drops your inputs into one of three prewritten email structures, chooses one of four prewritten closing questions, and returns the result. The same inputs always return exactly the same email. The wording outside your inputs is fixed, so edit it before you send.
What are the three styles and how do they differ?
Conversational opens “I came across [company] and noticed you might be facing a common challenge”, adds a “We’ve built…” sentence, your proof line, the call to action, then “No pressure either way” and a “Best,” sign-off. Direct is a short paragraph beginning “I’ll be brief”, has no “Best,” line and signs off with just your name and role. Problem-solution-proof lays out three bold labels, Problem, Solution and Proof, and signs off with “Best,”.
How is the subject line built?
By style. Direct produces “Quick question about [company]”. Problem-solution-proof produces “How [company] could solve [pain point]”. Conversational produces “[company] + [your company] — quick idea”, where your company is whatever follows “ at ” in the role field; if the role has no “ at ”, the whole role text is used. A role such as “Founder at Acme” gives “Beta Corp + Acme — quick idea”.
What do the four calls to action say?
“15-minute call” asks whether they are open to a quick 15-minute call this week; “Quick demo” asks whether it makes sense to schedule a demo; “Reply with interest” says to reply and you will share details; “Check out the website” contains the literal text [your website], which you must replace. The first two include the prospect’s company name.
What happens to blank fields?
They are replaced with visible placeholders: [Your Name], [Your Role], [their company], [pain point] and [your solution], while a blank first name becomes “there”. A blank proof is left out of the conversational and direct styles. In the Problem-solution-proof style it becomes the placeholder “[add a result you have delivered for a similar company]”, so the tool never invents a result.
Does it tidy my sentences?
Only slightly. Trailing full stops, exclamation marks and question marks are stripped from the pain point, solution and proof, then the template adds its own full stop, so “…by 80%.” does not become “…by 80%..”. Capitalisation, grammar and fit with the surrounding sentence are not checked, so write the pain point as a phrase that follows “struggle with” or “dealing with”.
What does it not do?
It does not research the prospect, personalise beyond the name and company, check spam wording, find email addresses, sequence follow-ups or send anything. The conversational template contains a fixed claim that the product has been “a game-changer for teams like yours”, and the direct template says the sender “noticed” the problem; delete either if it is not true for your outreach.
How this cold email template builder assembles your text
Template assembly, not text generation
The calculate function reads nine inputs, substitutes placeholders for any that are blank, and builds the email with string templates. Style decides the structure, the call to action decides the closing question, and the proof is inserted only if you filled it in. Because nothing is generated, there is no variation between runs and no hidden personalisation. The value is in having a clean skeleton with your own pain point, solution and proof placed in it.
Worked example: conversational
With Jane Smith, Founder at Acme, writing to Mike at Beta Corp about “spending too much time on manual invoicing”, offering “an automated invoicing tool that cuts billing time by 80%.” and the proof “We helped a 20-person agency cut billing admin by 3 hours a week.”, the 15-minute-call option returns the subject “Beta Corp + Acme — quick idea”. The body says “We’ve built an automated invoicing tool that cuts billing time by 80% — and it’s been a game-changer for teams like yours.” followed by the proof line, the call question and the “Best,” sign-off. The trailing full stops you typed are removed and replaced once.
Worked example: direct and problem-solution-proof
The same inputs with Direct and the reply option give the subject “Quick question about Beta Corp” and the body “I’ll be brief — I noticed Beta Corp might be dealing with spending too much time on manual invoicing. We offer an automated invoicing tool that cuts billing time by 80%.” With Problem-solution-proof, a blank proof and the demo option, the Proof label holds the bracketed placeholder, which is your cue to add a genuine result before sending.
The three styles at a glance
Pick on the basis of how much structure the recipient needs.
| Style | Subject pattern | Body layout | Sign-off |
|---|---|---|---|
| Conversational | [company] + [your company] — quick idea | Opening, solution, proof, ask, “No pressure” line | Best, |
| Direct | Quick question about [company] | One paragraph, proof, ask | Name and role only |
| Problem-solution-proof | How [company] could solve [pain point] | Three labelled lines, then ask | Best, |
Before you send it
Replace any bracket, check the sentences read naturally with your own pain-point wording, and cut anything you cannot support. Use real names, a real result and a single clear request. The tool has no knowledge of laws on commercial email, which vary by country, so check the rules that apply to your recipients and include whatever identification and opt-out wording they require.
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Results are estimates for informational purposes only and do not constitute professional financial, medical, legal, or technical advice. Read full disclaimer →