Hashtag Generator
Generate relevant hashtags for Instagram, TikTok, Twitter/X, and LinkedIn based on your topic and niche.
This document is a template for informational purposes only and does not constitute legal advice. Consult a qualified attorney for your specific needs.
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How to use this calculator
- 1
Enter your topic or keywords (e.g. "vegan meal prep").
- 2
Select the platform you're posting to.
- 3
Choose your niche and how many hashtags you need.
- 4
Select the hashtag size mix (balanced is recommended).
- 5
Copy the hashtags and paste them into your post caption.
Frequently asked questions
How many hashtags should I use on each platform?
Instagram: 5–15 (max 30). TikTok: 3–5 (including #fyp and #foryou). Twitter/X: 1–2 per tweet — more hurts engagement. LinkedIn: 3–5 professional hashtags. Pinterest: 2–5. YouTube: up to 15 in description, first 3 appear above title.
What are niche hashtags?
Niche hashtags have under 500k posts and target a specific community. They give you a much higher chance of ranking at the top. Broad hashtags like #food (500M+ posts) mean your content vanishes instantly. The best strategy mixes niche, medium, and large hashtags.
Should I change hashtags every post?
Yes — using the same set of hashtags every post can trigger Instagram's spam filter ("shadowban"). Rotate between 3–5 different hashtag sets relevant to your content. Our generator can help you create multiple sets.
Do hashtags work on LinkedIn?
LinkedIn hashtags work differently — they connect you to LinkedIn-specific communities and notify followers of those hashtags. Use 3–5 professional, industry-specific hashtags. Generic ones like #motivation or #success are overused; niche ones like #contentmarketing or #b2bsales perform better.
Free Hashtag Generator for Instagram, TikTok & More
The hashtag ladder strategy
The most effective hashtag strategy layers three tiers: (1) Small hashtags — under 50k posts, very targeted community, high chance of ranking. (2) Medium hashtags — 50k–500k posts, your primary niche community. (3) Large hashtags — 500k–2M posts, broad discovery. Avoid using hashtags with over 5M posts unless you have a massive following.
Platform-specific hashtag rules
Instagram: first 3 hashtags in a caption get extra weight. TikTok: #fyp and #foryoupage are nearly mandatory — they signal to the algorithm. Twitter/X: stick to 1–2 highly relevant hashtags — each extra hashtag reduces engagement by 17%. LinkedIn: hashtags appear in the feed and are clickable; always include 1 industry hashtag.
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Results are estimates for informational purposes only and do not constitute professional financial, medical, legal, or technical advice. Read full disclaimer →