Engagement Rate Calculator
Calculate social media engagement rate for any platform and compare it against industry benchmarks.
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How to use this calculator
Total engagements = likes + comments + shares + saves. Engagement rate is expressed as a percentage of follower count. Benchmarks vary by platform: TikTok tends to be highest, Twitter lowest.
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Select the social media platform for the post or profile you are analysing.
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Enter your follower or subscriber count and the engagement metrics for the post (likes, comments, shares, saves).
- 3
The calculator computes your engagement rate and compares it against platform-specific benchmarks.
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Use this to evaluate influencer accounts before partnerships, or to track your own content performance over time.
Frequently asked questions
What is the engagement rate formula?
(likes + comments + shares + saves) ÷ followers × 100. All four types of interaction count equally. With 240 likes, 18 comments, no shares or saves and 10,000 followers, the total is 258 and the rate is 2.58%. The same formula is applied for every platform; only the rating thresholds change.
Why divide by followers instead of reach or impressions?
This calculator measures interaction relative to audience size, which is the figure you can see for any public account. Dividing by reach or impressions gives a different, usually higher, rate, because reach is normally smaller than the follower count for a single post. The two are not interchangeable, so use one definition when you compare accounts or posts.
Where do the Poor, Average, Good and Excellent ratings come from?
From threshold values coded into the tool for each platform, not from measured data that this page can cite. The rating is “Excellent” at or above the third value, “Good” at or above the second, “Average” at or above the first and “Poor” below it. Treat them as the tool’s built-in assumptions and as one rough guide: audience size, content type and niche all affect what is typical.
What are the thresholds?
Rating starts at: Instagram 1 / 3 / 6%, TikTok 2 / 5 / 10%, YouTube 1 / 4 / 8%, Twitter / X 0.1 / 0.5 / 1%, Facebook 0.2 / 1 / 3%, LinkedIn 0.5 / 2 / 5% for Average, Good and Excellent respectively. The page prints only the Good and Excellent values on the benchmark line. A rate exactly equal to a threshold takes the higher rating.
What if followers is zero?
The rate and rating show “N/A (no followers)” and “N/A”, while total engagements is still added up. Negative or non-numeric entries are treated as 0. The calculator does not stop you from entering more engagements than followers, which can legitimately happen when a post is shared far beyond your audience.
Should I calculate it for one post or the whole account?
Either, as long as you are consistent. For one post, enter that post’s interactions. For an average over several posts, add the interactions of every post and divide by the number of posts first, or run each post separately. The tool does not average anything for you.
Does the rate account for video views or clicks?
No. Views, link clicks, profile visits and follows are not part of the formula; only likes, comments, shares and saves are. Platforms also use different names for these actions and may not expose all four, so leave a field at 0 if the platform does not report it, and avoid comparing a rate that includes saves with one that does not.
Engagement rate per follower, and the thresholds behind the rating
What goes into the rate
The numerator is a simple sum of four interaction counts, and the denominator is the follower or subscriber count you type in. Because every interaction carries the same weight, a like and a comment count equally, even though a comment takes much more effort. If that matters for your analysis, calculate comment and share rates separately in addition to the headline figure. The platform selector changes the rating thresholds and the text on the benchmark line, never the rate.
Worked example: the default Instagram post
10,000 followers, 240 likes and 18 comments. Total engagements are 258 and the engagement rate is 2.58%. The Instagram thresholds are 1% for Average, 3% for Good and 6% for Excellent, so the rating is “Average”, just under the 3% Good line. Another 42 interactions would reach 3.00%, which counts as Good.
Worked example: TikTok and LinkedIn
A TikTok account with 50,000 followers and 3,200 likes, 140 comments, 210 shares and 90 saves has 3,640 engagements, a 7.28% rate and a “Good” rating against the 5% Good and 10% Excellent thresholds. A LinkedIn page with 8,000 followers, 120 reactions, 15 comments and 5 shares has 140 engagements, 1.75% and a rating of “Average”, under its 2% Good line.
| Platform | Average from | Good from | Excellent from |
|---|---|---|---|
| 1 | 3 | 6 | |
| TikTok | 2 | 5 | 10 |
| YouTube | 1 | 4 | 8 |
| Twitter / X | 0.1 | 0.5 | 1 |
| 0.2 | 1 | 3 | |
| 0.5 | 2 | 5 |
Comparing accounts fairly
Follower counts can include inactive or purchased accounts, and audiences of very different sizes behave differently, so a small account and a large one are not directly comparable. When vetting an influencer, calculate the rate for several recent posts rather than a single hit, and look at the comment content as well as the count. A fair comparison uses the same platform, the same post type and a similar follower range.
What the rating cannot tell you
A good rating does not show that the audience is the right one for your product, and a poor rating does not mean the content was bad. Timing, format, follower quality and platform reach all play a part. Use the rate to track one account against its own history, where the thresholds matter less than the direction of travel.
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Results are estimates for informational purposes only and do not constitute professional financial, medical, legal, or technical advice. Read full disclaimer →