Bundle Pricing Calculator

How much should I discount a bundle?

The most effective bundle discounts are 10–20% off the combined retail price. This feels substantial to customers (they save money) while preserving your margin. Discounts below 10% feel negligible; discounts above 25% can devalue your products and train customers to expect deep discounts.

What is a bundle pricing strategy?

Bundle pricing (also called product bundling) means offering multiple products together at a combined price lower than buying each separately. It increases average order value (AOV), helps clear slow-moving inventory when paired with popular items, and can differentiate you from competitors. Common examples: shampoo + conditioner, phone + case + screen protector.

Which items should I bundle together?

Best bundle combinations: (1) Complementary items — products naturally used together (coffee + mug + coffee grinder). (2) Bestseller + slow mover — the bestseller "sells" the slow mover. (3) Starter kit — everything a new customer needs to begin using your product category. (4) Replenishment bundles — buy 3 get 1 free for consumable products.

Does bundling affect my margins?

Bundling typically reduces your per-unit margin but increases total profit per transaction because you sell more units in one order. The key is to ensure the bundle margin stays above your minimum acceptable threshold (usually 20–25% for physical products). Always calculate bundle profit before launching, as shown in this calculator.