Product Description Generator

Is the description written by AI?

No. The tool picks prewritten sentences by tone and platform and inserts your product name, audience, benefit, keyword and features into them. There is no language model and no network call, so identical inputs always return identical text. The wording that is not yours is limited to the hook, a benefit sentence, a short “why” paragraph and platform boilerplate.

What does each of the five tones change?

Only two sentences: the opening hook and the benefit sentence. Friendly opens “Meet the [name] — the everyday essential that makes a real difference.”, Professional “Introducing the [name]: engineered for performance and built to last.”, Luxurious “Discover the [name] — where craftsmanship meets everyday elegance.”, Bold “Stop settling. The [name] changes everything.” and Minimalist “The [name]. Simple. Effective. Essential.” These are general claims, so delete any your product cannot support.

How should I word the benefit field?

The benefit text goes into sentence frames that each expect a different grammatical shape, so a benefit phrased as a verb phrase reads naturally in some places and awkwardly in others. For example, “keep countertops scratch-free” works after “helps you” in the Friendly frame but gives “delivers keep countertops scratch-free with precision” in the Professional one. Read the benefit sentence and adjust it by hand.

What differs between the five platforms?

Shopify / WooCommerce and General give bold-marked Features, a “Why you’ll love it” line and a shipping placeholder. Amazon adds “What’s included / key features”, “Why customers love it”, a perfect-for line and a “what you get” line. Etsy adds emoji headings with a details placeholder and a shop-policies placeholder. eBay starts with the product name in capitals and adds a condition line fixed at “New”, with shipping and returns placeholders.

Does it invent shipping, return or gift claims?

The tool prints no shipping speeds, return windows or free-shipping thresholds of its own: those lines appear as [Add your shipping terms], [Add your returns policy] and similar placeholders. Two lines remain that you should check. The eBay template states “CONDITION: New”, and the Amazon template includes “GREAT GIFT IDEA for any occasion”. Remove either if untrue.

How are the features and keyword used?

Blank feature boxes are dropped and the rest become “•” bullets in the order entered; with none, the bullet area shows “[Add your key features]”. The keyword appears inside the Friendly, Professional and Luxurious benefit sentences (the Bold and Minimalist ones leave it out) and, on Shopify and General, in the “Why you’ll love it” line, and it is printed again at the foot as “SEO KEYWORD”. A blank keyword falls back to the product name in lower case. The tool does not count keyword density or check length limits.

What does the footer note say, and what does the tool not do?

After the description it prints a tip to include the keyword in the title, opening, bullets and backend keywords (Amazon) or meta description (Shopify), plus a “Generated by Utinzo” credit line you should delete before publishing. It does not research keywords, check marketplace rules, fit character limits or verify product claims.