Press Release Generator
Generate a professional press release for product launches, company news, or events — formatted to media standards.
This document is a template for informational purposes only and does not constitute legal advice. Consult a qualified attorney for your specific needs.
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How to use this calculator
- 1
Enter your company name, city, and release date.
- 2
Write a strong headline and optional sub-headline.
- 3
Summarise the news in 2–3 sentences in the main body field.
- 4
Add an executive quote with the speaker's name and title.
- 5
Fill in the company boilerplate and media contact details, then copy or download.
Frequently asked questions
What is a press release boilerplate?
A boilerplate is a short, standardised paragraph at the end of every press release that describes your company — what you do, where you're based, when you were founded, and any notable facts. It's the same in every release and saves journalists time.
How long should a press release be?
Ideally 400–600 words — roughly one page. Journalists are busy; get to the news immediately in the first paragraph (the "inverted pyramid" structure). The most important information goes first.
What does "FOR IMMEDIATE RELEASE" mean?
"FOR IMMEDIATE RELEASE" tells journalists they can publish the story right away. If you want to embargo the news until a specific date/time, replace it with "EMBARGOED UNTIL [Date and Time]".
How do I distribute a press release?
Options include PR Newswire, Business Wire, PRWeb (paid distribution), or directly emailing journalists who cover your industry. Build a media list of relevant reporters and pitch them with a personalised note alongside the release.
Free Press Release Generator
Press release structure explained
A professional press release follows a strict format: "FOR IMMEDIATE RELEASE" at the top, a bold headline, a sub-headline, the dateline (city and date), body paragraphs (inverted pyramid — most important first), an executive quote, the company boilerplate, and media contact details ending with "###". Our generator outputs this exact format.
What makes a press release newsworthy
Journalists receive hundreds of press releases daily and use most as bin fodder. A press release gets coverage when it has genuine news value: a product launch with a clear user benefit, a major partnership, a funding announcement, a research finding, or a notable award. Tie your news to a broader trend or timely topic for the best chance of pickup.
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Results are estimates for informational purposes only and do not constitute professional financial, medical, legal, or technical advice. Read full disclaimer →