Utinzo

Cookie Policy Generator

Generate a starting-point Cookie Policy template for your website from your answers; have a qualified lawyer review it and match it to your consent setup.

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How to use this calculator

  1. 1

    Enter your company name and website URL.

  2. 2

    Add your privacy contact email.

  3. 3

    Select whether you use analytics cookies (Google Analytics, etc.).

  4. 4

    Select whether you use advertising cookies (AdSense, Meta Pixel, etc.).

  5. 5

    Copy or download and publish on your website.

Frequently asked questions

Which cookie categories always appear in the policy?

Strictly necessary and functional cookies are written into every version. The analytics block and the advertising block appear only when you answer Yes to the matching question, so the document lists between two and four categories in section 2.

How does section 4 change with my answers?

Section 4 builds its sentence from your two answers. Analytics alone gives “third party cookies to report usage statistics of our website”, advertising alone gives “to deliver advertisements on and through our website”, and both are joined with “and”. If you answer No to both, it says only that some features may set third party cookies, for example embedded content from another provider.

Does it list the actual cookies my site sets?

No. The text names a few typical examples (_ga, _gid, _gat, Google AdSense, Meta Pixel, DoubleClick) as illustrations. It does not scan your site and has no table of cookie names, providers, purposes or lifetimes. If you want that level of detail you have to compile it from your own cookie audit and add it by hand.

Does the tool create the cookie banner that section 5 mentions?

No. Section 5 simply states that visitors are shown a consent banner on their first visit and can accept all cookies or only essential ones. Nothing here builds a banner or blocks scripts. If your site has no banner, or it behaves differently, edit that paragraph so the policy matches what visitors actually see.

The analytics block says the data is aggregated and therefore anonymous. Is that safe to publish?

It is a fixed sentence, not something the tool checked. Whether it fits depends on how your analytics product is configured, so confirm it against your own setup and reword it if it overstates what happens.

How are blank fields and special characters handled?

An empty company, URL, email or date is replaced by a bracketed placeholder such as [Company Name] or [Effective Date] so you can spot it. Whatever you type is inserted as plain text without escaping or validation: the URL is not checked, and the date is free text. Ampersands and quotes stay as typed, so escape them yourself if you paste into HTML.

Does it cover local storage, pixels or other similar technologies?

Only in passing. The introduction says “cookies and similar tracking technologies”, and the advertising examples name Meta Pixel, but there are no separate sections for local storage, fingerprinting or server-side tracking.

About cookie policy generator

Cookie policy template: how the inputs shape the text

Seven sections, two optional blocks

The generated policy has seven numbered sections: what cookies are, the types in use, how to manage them in a browser, third-party cookies, consent, updates, and contact details. Inside section 2 the strictly necessary and functional categories are fixed, while the analytics and advertising categories are added by the two Yes/No questions. The same two answers also feed the sentence in section 4. The table shows what each answer writes into the document.

How the analytics and advertising answers change the policy text
AnswerBlock added to section 2Wording added to section 4
Analytics: YesANALYTICS COOKIES, with _ga, _gid and _gat as examples“report usage statistics of our website”
Advertising: YesADVERTISING / TARGETING COOKIES, naming AdSense, Meta Pixel and DoubleClick“deliver advertisements on and through our website”
Both YesBoth blocks, analytics firstThe two phrases joined with “and”
Both NoNeither blockA generic line about third-party cookies from embedded content

Worked examples

With analytics Yes and advertising No for Fernhill Bakery, section 4 reads: “In addition to our own cookies, we may also use various third party cookies to report usage statistics of our website.” With both set to Yes it becomes: “…to report usage statistics of our website and deliver advertisements on and through our website.” With both set to No and every other field blank, the document keeps the strictly necessary and functional blocks, shows “[Company Name]” and “[Website URL]” in the introduction and “Email: [Contact Email]” at the end, and section 4 says: “some features of the website may set third party cookies, for example when content from another provider is embedded in a page.”

Checking the text against your real cookies

The policy is only useful if it matches what your site does. The cookie names in the examples are illustrations, so compare them with what your browser’s developer tools show on a clean visit. Section 5 promises a consent banner, and the analytics block describes data as aggregated and anonymous; both are statements about your own site that you need to confirm or rewrite. Add a list of the specific cookies, their providers and how long they last if you want the page to be more detailed than the template.

Browser instructions and their limits

Section 3 gives menu paths for Chrome, Firefox, Safari and Edge, such as “Settings > Privacy and Security > Cookies and other site data” for Chrome. Browsers rename these menus between versions (Safari’s “Preferences” is now “Settings” on recent releases, for example), so spot-check the paths before publishing. The section also notes that disabling cookies may stop some features from working, which is a general caution rather than a list of your specific features.

A template, not legal advice

Treat the output as a starting template rather than legal advice. Rules on cookies, consent and notices differ by country and by state, and this document does not tell you which rules apply to you or whether your banner and settings meet them. Have a qualified lawyer review the policy, together with your consent set-up, if the site handles significant traffic or sensitive data.

Cookie Policy Generator – Utinzo

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